January 24, 2017
If you need a jewelry manufacturer, then you’ve come to the right place.
American Gemstone is one of the world’s leading contract manufacturers of branded jewelry. We begin
We manufacture your jewelry for you from your sketches, 2D designs, or CAD designs. We produce single pieces, small batches, and large production runs with no minimum order quantities and cater to brands that need a jewelry manufacturer.
We have built our business exclusively around manufacturing jewelry for brands. We do not make or market our own collections. This has allowed us to develop a business model that is quite unique in the industry. Through years of growth and development we have become a market leader in turn around time, both in terms of ‘time to market’ of new products and ‘production runs’ of current jewelry lines.
Our quality guaranty: As a manufacturer for top 10 brands, products that we make appear in department stores and jewelry retailers all over the world. You can find products that we manufacture in Saks, Barneys, Harvey Nichols, Colette, Browns, and Net-A-Porter, to name but a few of the distributors that carry some of our clients products. We exist exclusively to help you grow your brand.
Technology, skill, determination. Through these drivers we have grown rapidly into one of the world’s leading manufacturers of fine jewelry. Our clients love us, and you will too.
February 9, 2014
When looking for a custom jewelry manufacturer to produce your jewelry line there are a few key points to research.
In today’s world of globalization, finding a manufacturer isn’t the hard part. The hard part is finding the right manufacturer. Your manufacturer will be a key partner and a critical part of your business. Choosing poorly can lead to catastrophe and can kill you company before you even begin to see revenues.
Manufacturer’s Intellectual Property Agreements:
One of the first things you should examine when evaluating if a manufacturer is the right one for your jewelry line is the manufacturers policies relating to your design rights. The vast majority of jewelry factories primary business is selling their own collections directly to retail outlets. Most of these factories are happy to take up new business, some of them will agree to produce custom designs at very close to cost just to be able to add the new models to their own collections. Many manufacturers in China are notorious for this. For further reading on some pitfalls to avoid if working with a Chinese Manufacturer I strongly recommend checking out the book titled Poorly Made In China, by Paul Midler.
IP Points to consider:
Manufacturer or Subcontractor:
A very important question you will want to be sure of right off the bat is whether the company you are dealing with is a manufacturer or a subcontractor. There are many small operators who act as brokers to factories in their respective areas. While subcontractors may be able to add some benefit in certain circumstances such as providing an external QC, or by acting as a sourcing agent to inventory and supply a jewelry factory with raw materials that you intend to provide, for the most part subcontractors tend to get in the way of things. If you are dealing with a subcontractor it’s important to make sure you know all of the facts. Make sure to find out who is the factory that will ultimately be producing your goods, what is their relationship with them, what added value will the subcontractor be providing, and what assurances you will have that your intellectual property will be safeguarded by the factory that will ultimately be producing your goods. Never do business with a company that is not up front about its position in the production chain.
Usually it is recommended to due proper due diligence on the company you will be doing business with and ensure they are who they say they are. There are a number of ways to accomplish this:
Manufacturer quality and capacity:
Prices in custom jewelry manufacturing: What should you expect?
Pricing in the jewelry manufacturing circuit generally falls into two groups, companies that break things down into components and companies that don’t. Companies that break things down into component pricing tend to be pretty transparent. In this case pricing is usually formula based, calculated by taking raw material costs and applying percentage and labor to those components. Usually manufacturers that present their prices this way take fairly low margins and depend on volume business to remain profitable. Many times volume factories will give pricing with slim to no margins to promising new customers in an attempt to win their long term business. Attempting to negotiate prices before developing a substantial business relationship with the factory risks demonstrating to the manufacturer that you are unfamiliar with industry pricing which can deprioritize your business.
As a general rule, when considering a jewelry production, you should try to stay away from manufacturers that do not break down their invoices into component pricing. These tend to be smaller operations that make significant portions of their income on retail sales.
A few last questions you may want to consider in your search for the right factory to produce your jewelry lines are:
Finally, try to remember that you are trying to convince the factory that they need your business as much as the other way around.
Where to look?
Start with American Gemstone Group. We host this forum, but we really are the best by miles.
For other reference points, many of the companies that you would want to entrust your designs with will have an internet presence. As with most searches in today’s era, the first place to look is google.
Many jewelry factories will also maintain a presence at some of the larger trade fairs like JCK New York and Las Vegas, HKTDC Hong Kong Jewelry shows, and the Bangkok Gem and Jewelry Fair in Thailand. If you are in the jewelry business and haven’t been to any of the above mentioned jewelry fairs, I strongly recommend visiting at least one of them at the very least to examine the market. Be wary of companies displaying large collections of jewelry at the shows. These companies rely primarily on wholesale direct to stores and are essentially in the same business as you.
January 12, 2014
The first step in developing a commercial line, like many things, is clarity of vision. It’s very important for jewelry designers to know exactly what they want to produce and to be able to communicate this vision efficiently. To accomplish this, jewelry designers will need one of four things: A master, a sample, a picture, or a sketch.
A master: A jewelry master is a device used to make a production mold of a jewelry design. A master is usually made out of silver, copper, or brass and acts as a blank template for production. Jewelry designers that have already been producing their designs and are shifting their production to a new factory should make sure they get masters back from the production company in addition to molds. The master is the heart of a design and is what enables a scale-able production to occur. The molds have a limited production lifespan and as they wear out a factory will never be able to replicate products exactly without the original masters.
A sample: A sample or prototype of a design is a piece of jewelry that is an exact replica of what the jewelry designer is striving to produce. Sometimes replicas will use cz’s instead of gemstones or be done in different materials, finishing, or plantings then the desired final piece.
A picture: When providing pictures to work from, a good practice is to overlay any desired dimensions directly onto the image. Usually multiple views are desired to ensure the gold or silversmith will understand the desired side and back views as well. It can be expected that the jeweler working on the piece will take liberty with anything that not specified.
A sketch: When providing a picture, it’s almost always a good idea for jewelry designers to take the extra time to draw out multiple views and overlay dimensions directly onto the design. The most important thing to consider when drawing a sketch is that a jeweler can only be as accurate as the information presented them. The less details provided, the more artistic freedom the designer is giving the jeweler.
When providing a picture or a sketch, it’s important to consider the following:
Main Material: What Material is the design intended to be produced in? (Examples are 18K Gold, 14K Gold, Silver 925 etc…).
Finishing: What kind of finishing is intended on the surface of the design:
o High Polish – Polished to a near mirror shine.
o Satin-Brushed (Textured surface; composed of very delicate lines resembling cats hair)
o Sandblast (Textured surface; Surface will resemble very fine sandpaper.)
Stamps and Logos
o To prepare an approximate estimate of a jewelry design using gemstones, the manufacturer will need to know the color, quality, size, shape, and number of pcs of each variety of stone used in the design.
o Types of gemstone settings. (Prong, bezel, flush).
o Should the backs of gemstone settings be open or closed. If they will be open, will they be simple circles or should the jeweler use square patterns. It’s usually a good idea to open the backs of settings, otherwise the stones can appear dull, especially after the pieces have been worn, soap and crud can get trapped underneath the stones.
o When requesting a factory to make proposals regarding gemstone requirements, Jewelry designers should supply specifics so that the factory can propose something within certain parameters such as a gemstone of a certain color or a certain budget, make sure you indicate all of requirements at the get go. Manufacturers do not like to go back and forth with proposals! Designers should never be afraid to talk about budgets.
Pendants do not generally come together with chains when they are ordered from a manufacturer. If a pendant design is intended to be sold as a necklace, it’s important for that the following is specified:
Chain Type: A catalog of some common chain styles can be found at www.gemwares.com/CHAINS.pdf. Chains are usually produced by specialized chain factories are always subject to availability. Chains are produced in large quantities and then stocked for productions, so it’s usually a good idea to maintain some flexibility when it comes to chain styles. It’s also a good idea to indicate to the manufacturer when a chain style does not need to be exact so that they may suggest more easily available alternatives should the desired chain style be unavailable.
Gold chains styles tend to be more limited in selection then silver as manufacturers usually have to purchase and stock many hundred grams at a time, so are usually reluctant to offer many varieties to clients unless they are will to pay to stock them.
Chain Length: jewelry designs should include the desired chain length in centimeters. (1 inch = 2.54cm). Jewelry designers often forget to include details of any extender chains or logo tags required. This is very important to indicate as it will significantly effect the price of the chain.
Clasp Type: Designs should also indicate the type of clasp that should be used, common styles of clasp are lobster claw and round spring clasp. A catalog of some common findings can be found at www.gemwares.com/FINDINGS.pdf.
Just like chains, findings are usually produced by specialized factories using automated equipment, so custom spring clasps are usually not available except if very large quantities (as they require the manufacture of a specialized machine to produce them). This said, many manufactures will produce custom non-spring clasps like T-Clasps and S Hooks. If a custom clasp is required, make sure to include detailed drawings or images of the desired clasp together with dimensions.
A few last points to consider:
What are the best target price points?
Jewelry Designers should always consider price points when generating designs. A lot of newcomers to the business are slow to discuss pricing, preferring instead to wait for offers so that they may evaluate competitiveness. With a good manufacturer, this is a mistake. It’s important to be up front about key price points to make sure that designs can be made for the target market. If it can’t, it gives the manufacturer the opportunity to provide alternative options so that it can be made in the target price. It will save a lot of wasted effort dealing with these issues up front rather then after development of a sample that isn’t within the budget of the target market. For more on pricing see our article on finding a manufacturer to produce your custom jewelry line.
Designing jewelry with semi-precious stones: What kinds of materials are available?
When developing jewelry designs that will use materials unlikely to be stocked by a jewelry factory in their normal course of business, it’s important to consider the regular availability and consistency of materials. This doesn’t apply only to semi-precious gemstones, but also to unique components like watch crystal, or leather. As a general rule of thumb, jewelry designers that are planning on using any non-standard components or irregular gemstones, should be prepared to pay a stocking fee (which could amount to the cost of several hundred pieces of the component). The time to market will probably also be much longer as the factory will have source hard to find to components. If the exact component isn’t critical to the design, designers should always tell the factory that so that if there is a much easier to find alternative they can offer it!
Designing for comfortability: Just because it can be made, doesn’t mean it can be worn!
Before submitting designs for manufacture, designers should consider how the piece will be worn. If it’s an earring make sure it’s not more than 15grams or so. If it’s a ring, make sure it’s not too wide to be comfortably worn. When you’ve finished your jewelry design taking into account all of the above, visit http://www.gemwares.com/website/jewelry-design/ to have your design produced.
Customer Success Manager
December 10, 2013
A common question that we receive is how may I protect my jewelry designs from being copied and reproduced by others. American Gemstone Group guaranties that any products that we produce for our jewelry production clients will never be reproduced by us except at the direction of the client. Once your products are on market though, other brands will start to see your ideas, and if something catches on, chances are somebody somewhere will copy you.
When it comes to protecting designs there are really only two avenues; applying for a design patent through the US Patent and Trademark Office (www.uspto.com), and/or trademarking your name and logo.
A design patent has a few drawbacks:
Firstly, it must be unique by a very specific definition. Many simple and classic designs do not fit this definition.
Further designs registered in this way are only protected for 3 years, and the process will run into the thousands of dollars if a lawyer is involved. (Without a lawyer the registration costs are in the hundreds, however the paperwork and formatting is intimidating to say the least).
A trademark offers protection of your logo, and is very enforceable. This also can be renewed indefinitely. The drawback is unless the design itself incorporates your logo, it is not protected. If your trademark is simply put onto the piece of jewelry somewhere, it is easy enough for another company to copy your concept and apply their own trademark.